Existing Versus Fresh Domain Name - What Should You Choose

Registering the right domain name for your business is crucial to establish and maintain your online identity. However, instead of wasting time on thinking up the right name and then making efforts to get it secured, you should opt for an existing domain name. Registering such a domain has a lot of advantages from SEO point of view.

When a company thinks of setting up an online business, one of the first things that come to mind is the need for the right domain name. Your domain name is your identity on the web and plays a key role in influencing your search engine rankings. Therefore, it is very likely that you will spend a lot of time dreaming up possible names and testing their availability online. However, there is a very smart decision that you can make - buying an existing domain name.

You may ask why should I do that when I have so many new ones to choose from! Even though you might not want to buy an existing website name for your new business, there are a number of advantages associated with this option. And, the best part is, most existing domain names are available at a price that is almost equal to fresh domain names.

The biggest advantage of using an existing domain name is that it already has traffic diverting to it. Even though the amount of traffic depends on the previous owner’s online marketing activities, any traffic is better than the zero visitors that you will start with when you use a fresh name.

Almost every existing domain name is optimised in some form or the other, thereby ensuring that the site’s pages are indexed on major search engines. And, if you are lucky, the previous owner might have put in a lot of money and time into optimising the site and garnering good rankings in search engine listings. It takes a lot of time and effort to get a fresh domain listed and ranked on search engines. If someone has already done that work for you, you can use their groundwork and capitalize on it when you take over the domain.

Ideally, you would like your domain name to be short, catchy and keyword-oriented. But then, can you even imagine how difficult it is to come up with something so perfect and easily available? With thousands of websites sprawling up in the online marketplace every month, you will face a lot of difficulty in acquiring the domain name of your choice. Therefore, it is best to go for a name that already exists and is ready for resale.

Choosing the right domain name for your business can be quite challenging for you. But, if you do some research on available domain names, you might be able to find the bargain of a lifetime. Choose the services of Aussie Web Host, Australia’s leading web services company, for your domain name registration and start off your business with a bang.