Thursday, August 19, 2010

Multi-Domain Support Now on Google Applications

Google Applications for domains improves a new layer of efficiency, features and an more charm to its service. Google Applications already springs professional email IDs, feedstuff URLs, documents backing, QR Code support, assemblies and much more to add a further level of functionality to one’s website. Accumulation to that, Google announced the support for multiple domains.

Google today program the availability of a multi-domain support for Google Applications. This would be meant that we could access multiple domains (Domain Name) from the same Google Applications account right from within our C-Panel. The availability of this much-expected feature has made for operating multiple websites spread through the similar network, too much easier.

From now onwards, we can accomplish groups and contact lists spread over dissimilar domain Names, under a single main account. This would allow to stirring, distribution and adding accounts in a more flexible way. This would also let setting up different levels of access. As an example, a certain group of contacts can have chat approvals while others can have the freedoms of editing documents.

This feature gives Google Applications for Domain a professional touch and a host of features it has been lacking.

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Monday, August 16, 2010

Existing Versus Fresh Domain Name - What Should You Choose

Registering the right domain name for your business is crucial to establish and maintain your online identity. However, instead of wasting time on thinking up the right name and then making efforts to get it secured, you should opt for an existing domain name. Registering such a domain has a lot of advantages from SEO point of view.

When a company thinks of setting up an online business, one of the first things that come to mind is the need for the right domain name. Your domain name is your identity on the web and plays a key role in influencing your search engine rankings. Therefore, it is very likely that you will spend a lot of time dreaming up possible names and testing their availability online. However, there is a very smart decision that you can make - buying an existing domain name.

You may ask why should I do that when I have so many new ones to choose from! Even though you might not want to buy an existing website name for your new business, there are a number of advantages associated with this option. And, the best part is, most existing domain names are available at a price that is almost equal to fresh domain names.

The biggest advantage of using an existing domain name is that it already has traffic diverting to it. Even though the amount of traffic depends on the previous owner’s online marketing activities, any traffic is better than the zero visitors that you will start with when you use a fresh name.

Almost every existing domain name is optimised in some form or the other, thereby ensuring that the site’s pages are indexed on major search engines. And, if you are lucky, the previous owner might have put in a lot of money and time into optimising the site and garnering good rankings in search engine listings. It takes a lot of time and effort to get a fresh domain listed and ranked on search engines. If someone has already done that work for you, you can use their groundwork and capitalize on it when you take over the domain.

Ideally, you would like your domain name to be short, catchy and keyword-oriented. But then, can you even imagine how difficult it is to come up with something so perfect and easily available? With thousands of websites sprawling up in the online marketplace every month, you will face a lot of difficulty in acquiring the domain name of your choice. Therefore, it is best to go for a name that already exists and is ready for resale.

Choosing the right domain name for your business can be quite challenging for you. But, if you do some research on available domain names, you might be able to find the bargain of a lifetime. Choose the services of Aussie Web Host, Australia’s leading web services company, for your domain name registration and start off your business with a bang.

Wednesday, August 11, 2010

Branding - An Important Consideration in Domain Name Registration

Branding is one of the most important things you should consider when you go for domain name registration. You should opt for a domain name that reflects your brand value and helps online users to connect to your business.

Domain name selection is considered as a very crucial aspect of online marketing for businesses today. After all, it plays a key role in influencing your search engine rankings and affecting the influx of online traffic to your website. Most search engines, including Google, tend to give weight to keywords in the domain name. This increases the importance of selecting a good name for your domain.

There is an entire list of factors that you should consider before going for domain name registration. We are here discussing Branding, one of the most important considerations that can have a long-term impact on how your business name is perceived and the results it produces.

We often see companies using hyphenated, multi-term domain names such as ‘software-application-development-services.com’. Is such a name the best use for your Internet campaign? The answer is no.

First and foremost, this name has no branding value; it could be the website of a software company run by any Tom, Dick or Harry. If you have good brand value, why not show that through your online presence? Secondly, such names have limited optimisation value. Why, you may ask; after all, the name has all the essential keywords! Yes, you may get into the top ten rankings on search engines using this domain name, but the problem is, it is way too generic and lacks in credibility. You will have to do sell your service or product on the first visit itself, because such a generic name might not generate return visits. This limits your chances of making an impact on your target audience. Moreover, online directory editors do not accept such names easily as they associate them with low-quality content and even spammers.

In the fiercely competitive online marketplace, buyers don’t give you a second chance to influence their buying decisions. In such a scenario, your brand offers a point of distinction. It makes it easier for you to establish some sort of credibility with users. From an optimiser’s point of view, if you choose a brand-oriented name for domain registration, you will be able to build links faster as online entities are able to identify with you better.

When you choose your domain name, be very careful with your selection of words. After all, it is not something you will change very often, and it will have a huge impact on your entire online campaign. Register your domain name with Aussie Web Host, a well-known provider of domain registration services in Australia.

Wednesday, August 4, 2010

Domain Name Registration Mistakes that can cost you Dearly

Getting a domain name registered is an easy to understand process. But then, why do many webmasters end up making avoidable mistakes that ultimately cost them dearly. It is best to seek help from a professional domain name registration company that can guide you on how to avoid those mistakes.

Domain name registration is a simple process that can get you good results in the long term. However, many webmasters fail to realise the importance of selecting the right domain name and thereby end up making mistakes that can cost them a lot.

Have you ever wondered how many people think about the same domain name that you want to register… and may be even at the same time? The one who actually goes ahead and registers it takes the cake; the others keep waiting or make compromises. So, if you have a good domain name in mind, don't wait! Just go and grab it before anyone else does, because it’s cheap only until it is not reserved. There is no harm in reserving a domain, even if you do not intend to use it for your online business in the near future.

There are a number of domain names that are trademarked by different companies. Make sure you conduct extensive research before actually going ahead and using a name for your website’s entity. This will help you keep away from trademark infringement issues that are a pain in the neck.

When you go for domain registration, always remember to keep your average user in mind. If your target audience comprises lay buyers, make sure you opt for names that are simple to use and easy to spell. This will help in avoiding typing mistakes and increase retention value. Imagine the effort it takes to spell and type ‘palaeodendrology.com’! Buy a domain only after you talk to a few people close to you and see if they are comfortable using the name.

More than 90% of businesses use the ‘dot com’ domain names for their online entities. If you are registering a domain name for business purposes, make sure you get a ‘dot com’. This is highly advisable because most users consider this to be the default extension for websites; and if you are using a ‘dot net’ or ‘dot edu’, there is a huge possibility that a large chunk of your visitors get diverted to the website that’s using dot com.

When you get down to finalising a name for domain registration, make sure you take help from an expert who can guide with your pros and cons of using a particular name. At Aussie Web Host, we help our clients choose the best domain names at cheap rates. As a leading web services provider in Australia, we provide reliable domain name registration services to clients from world over.