Thursday, October 28, 2010

Your Domain Name is your Asset; choose it well


Your domain name is your asset. It is a part of your brand identity and plays a key role in attracting visitors to your site. Therefore, you should always go for a name that is highly relevant to your business, and easy to remember for your user.

Your domain name is your unique address on the web. And just like in real life, if you want your visitors to land at your website, you have to make sure they remember your address. This is where lies the importance of choosing the right domain name for your website. It should not only be something very relevant to your business, but should also be something web users can comfortably relate to.

Often, entrepreneurs do not give a lot of thought when registering the domain name for their business. However, in the long run, it proves to be a costly mistake. Therefore, it is imperative that you keep the following points when you set out to select the most suited domain name for your business.

Relevancy is the most crucial factor in selection of a personal or business domain name. Choose a name that is related to the products or services you offer, that is, the core of your business. Just imagine you run a website design services company; would it make sense to have a domain name that includes the word ‘travels’? Your domain name should clearly reflect your business.

Avoid dashes in your domain URL. It is another thing if you are not able to acquire any run-on URL that depicts your business. However, as much as possible, stay away from dashes. Most website visitors are unaccustomed to typing in dashes. And, you should make all efforts to make it easy for visitors to remember and return to your site.

When it comes to domain extensions, always go for ‘.com’ – the most commonly-used and most effective top level domain. Even though you also have choices in the form of.net, .org, .edu, etc., avoid the temptation of opting for them if it is avoidable. .com domain names are remembered easily and also foster better search engine optimisation.

When you set out to register your domain name, buy up all available options. By buying as many relevant domain names as possible, you will be able to thwart your current or future competition. In the world of domain names, the one who has the best names has all the power.

Always remember, your company domain name is an asset, just like the other assets that you own. It's a major part of your brand identity and plays a crucial role in your online marketing strategies. When you go for domain name registration, take help from a professional company that can guide you through the process. Aussie Web Host is one of the most trusted domain registration companies in Australia.

Monday, October 18, 2010

Do you know enough about Domain Name Transfer?

If you intend to get your domain name transferred to a new registrar, make sure you are well aware of the legalities and processes involved in it. Choose a registrar who you can trust and who is able to give you optimum security during this important move.

During the course of your business, you might come across a time when you need to transfer your domain to a new registrar. Although most businesses avoid getting into such a situation, for some, it may become a necessity due to one reason or the other. Domain name transfer is not that big a headache as it is made out to be. All you need to do is keep a few essential points in mind and you shall be able to sail smoothly.

First and foremost, you need to be sure about what you want to do. What we are talking of here is transferring your domain name to another registrar. This means, your domain name will be ‘leased’ by a different company; it will have absolutely no effect on your website, email addresses, or DNS. So, please be clear if this is what you would like to do.

Next, go and figure out the companies that are best suited to your purpose. If you are transferring your domain name due to price reasons, you will easily be able to find a service provider who offers you a similar package at a lower cost.

When it comes to legalities, the initiation of this process has to be from the company you want to move your domain to. All you need to do is open your account on the new registrar’s website and request for transfer of your domain. The company will, start this simple online process on your behalf. It will first send an email to the administrator of your old domain registrar. Usually, such mails have a link that the admin can just click on and actively accept the transfer of the domain name. The time limit to accept this transfer request is mostly 7 days.

When the admin of old registrar approves the transfer request, the new registrar sends a notification to the registry for the domain TLD. A domain name has to be active for the transfer to take place. The registry checks the domain status and accordingly gives the go-ahead.

However, you need to be careful during the entire process, because there is a possibility that someone else tries to take control or ownership of your domain name by initiating a transfer request. This is the reason you should always try and work with a registrar who has some kind of ‘domain locking’ feature.

There are a number of online companies that offer domain name registration services at reasonable costs. Aussie Web Host is one of the most reliable names in domain name registration services in Australia. We help our clients wade through the process of domain transfer with ease.

Monday, October 11, 2010

Domain Name Registration – A Ladder for the Success of Your Business

Domain Name is the Address of you online venture and therefore it is very important to select the right domain name. This article contains some valuable info associated with domain name registration.

In today’s scenario, we are totally dependent on the Web for all our requirements whether it is personal or professional. According to the survey the importance and usage of the Web has improved enormously in the past twenty years. Therefore, it is essential that you know about the intricacies of Domain Name Registration.

Domain Name plays a vital part in the success of a website. The domain acts as a website address and enables the target customers to reach your websites and convert into the potential visitors. Therefore, Domain Registration is essential to reach out to your target audience.

Below are some of the essential facts that should be kept in mind while registering a Domain Name:

1. Get registered

As soon as you have decided the name for your website, you should get the domain registered. The registration assures you that no one else can use the same name until you are registered over there.

2. Go for a short name

You should always focus on registering short Domain Name the reason is that the short names are easy to recall. It is also important that the name correlates with the services and products offered on the website, as this makes it easy for the viewer to turn up to you for their searches.

3. Be aware of the cheap offers

You should be careful of the registrars on the internet as you can find plenty of them with cheap offers, such as free registrations or weekly contest etc. So, authenticate the registrar before you go for a Domain Registration.

Effective Tips for Domain Name Registration

1. Opt for a relevant name

As mentioned earlier you should opt for a Domain Name that is truly relevant and is related to your products and services. This will help in search engine optimization and driving relevant traffic onto the website.

2. Don’t go for dashes (if possible)

You should avoid using dashes as it complicates the Domain Name and reduces the recall value of the URL.

3. Opt for familiar extensions

You can have a Domain Name as .com, .org, .net etc. Many other extensions are also available, however it is advised to opt for a more widely used extension.

4. Choose the right service

It is very essential to find the right Domain Name Registration service. If you do not want to get duped by the fake registrars then do your homework regarding their legitimacy and range of services.

Your Domain Name is an essential part of your business, whether it is small or large. Therefore, do pay necessary attention and focus on the Domain Registration as it acts as your brand identity.


Monday, October 4, 2010

Right Domain Name Registration can change your Website's Prospects

Domain names have made it easy for Internet users to find and remember a website they like. You can make it easier for your users by choosing a name that is short, easy to spell and comprised of your most important keywords.


We all keep talking about the importance of registering great domain names for an online business. But do we actually understand how this entire process works and how it all started?

Let’s first try and figure out what actually is a domain name. In lay terms, it is the name which is typed on an Internet browser or clicked as a link to reach a particular website. For example, you will have to type ‘www.yahoo.com’ to browse through the Yahoo portal online. It is basically a small string of text that has made Internet navigation child’s play. Domains help people move around the Internet with ease and have actually played a key role in people using the web so extensively and effortlessly.

Just imagine, if there were no domain names, you would have to remember the writing string of numbers that technically depict a website. For example, if you want to go to ‘www.google.com’, you would have to type something like 64.254.183.164 instead of the domain name in the browser. Imagine how hard it would have been to remember each time a string of numbers to reach a certain website. Now you know why domain names are so important for our online existence.

Millions across the globe register domain names daily. Some of these are worth thousands of dollars, whereas others are cheap as anything. Top Level Domain (TDL) extensions used such as .com and .net have gained immense popularity and are usually costlier than other less popular domain extensions.

If you want to attract hordes of visitors to your site from search engines, then choose a domain name that is keyword oriented and gives the user a clear insight into what you are offering. Based on your domain name, you will get targeted traffic from search engines such as Google, Yahoo, Bing, etc. As compared to normal visitors, the users who reach your website from these sources are in search of content that they are interested in. This will not only enhance your business prospects, but also give the much-needed boost to your online marketing campaign.

When it comes to choosing names for domain name registration, always make it a point to keep it as short as possible. Short domain names which can be spell out with less difficulty become popular among online surfers in no time. It automatically leads to an increase in the value of your website.

Don’t ever forget that your domain name is an asset for your organization. Choose it from a professional domain name registration company such as Aussie Web Host. This Australian company not only guides clients on choosing the right name, but also helps them through the entire registration process.